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Hulu, YouTube Ad Model for Mobile Karaoke

Submitted by on January 13, 2014 – 2:33 pmNo Comment

Pre-Roll Video ads enable free karaoke entertainment to mobile devices

CES Booth #20356, SH – DigiTrax Entertainment, LLC, creator of KaraokeOnVEVO and Deansoft, the Taiwan-based karaoke software company, announced the release of Sing-N-Share™, a free, ad-supported app that allows users to record their renditions of over 12,000 licensed karaoke songs and upload them to their Facebook or Twitter accounts.

Sing-N-Share™ is an interactive app for Android and IOS devices enabling users to choose from a library of karaoke content, select songs, record their own versions and post them on social media outlets. It is ad-supported, incorporating pre-roll video ads similar to Hulu and YouTube.

DigiTrax has modeled Sing-N-Share™ after its ad-supported, free KaraokeOnVEVO channel which garnered over 75 million views and over 260,000 subscribers since its launch in March last year.

“Sing-N-Share™ is like KaraokeOnVEVO with added features,” said CEO of DigiTrax Entertainment Joe Vangieri. “It’s unique. Singers can generate their own content and engage friends. We feel this transition to the mobile platform was a natural progression. It’s a win for singers, the song writers and the advertisers.”

The fully-licensed content is supported by video advertising from LiveRail.

“Buyers are constantly looking for highly engaging content that appeals to key demographics,” said CEO and Co-Founder of LiveRail Mark Trefgarne. “We believe DigiTrax’s new Sing-N-Share™ app will be a hit with advertisers as well as the consumers.”

Sing-N-Share™ is available in the Apple Store and on Google Play.

Sing-N-Share™ version 2.0 is due later this month. It will have a ‘No Ad’ subscription upgrade similar to Spotify, Pandora and Hulu+



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