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Submitted by on January 21, 2013 – 9:54 pmNo Comment

dove_tweetDuring the recent Golden Globes, Miss Universe Pageant and Victoria Secrets Fashion Show, Dove saw aspike on Twitter of instances of women speaking negatively about themselves. 

We encourage you to do your own search to see how many people tweet negative things about themselves. 

To turn around this negative self talk Dove (@DoveCanada) is setting out to engage with women, who use social media channels like Twitter to criticize their looks, and encourage them to make a positive change in their thinking and to inspire other women to do the same.

Dove Canada began engaging with women who use Twitter to criticize their appearance by literally flipping their negative posts into positive messages about their own beauty.  In each case Dove used the hashtag #dovepositivechange to help build a groundswell of positive messages about beauty to women everywhere. Now, Dove is inviting other women to do the same, by joining the #dovepositivechange movement that hopes to channel the power of individual tweets into making a positive difference in women’s lives.

 Dove is calling on women everywhere to turn negative views of beauty around in social media channels and in their daily conversations with women and girls.

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