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UNICEF and Save the Children Announce IKEA Soft Toy Campaign Launch

Submitted by on November 1, 2011 – 10:19 pmNo Comment

November 1, 2011

Toronto, ON – Today, UNICEF and Save the Children announce the beginning of the IKEA Soft Toy campaign in aid of children around the world. Between November 1st  and December 31st  IKEA will donate $1 to UNICEF and Save the Children for every soft toy sold in IKEA stores worldwide to fund programs that provide children around the world with access to education.

The goal this year is to raise more than $315,000 in Canada’s 11 IKEA stores. Globally, since 2003, the annual Soft Toy campaign has raised a total of $46 million to help children in need.

“We are happy that IKEA Canada can contribute to the good work that the IKEA Foundation does with our global partners, UNICEF and Save the Children through the Soft Toy program,” says Kerri Molinaro, President, IKEA Canada. “We have a long standing commitment to contribute positively to the communities where we do business and this includes our supplier countries.”

Not only will IKEA donate $1 for every soft toy sold, they will also donate an additional $1 for each kid’s meal sold at IKEA restaurants.

“Achieving the goal of universal education for every child including the most vulnerable, and marginalized requires as commitment. In the past 10 years, IKEA has shown incredible dedication to goal,” says David Morley, President & CEO of UNICEF Canada. “We are grateful for the generosity of IKEA, its Foundation, customers and employees in supporting UNICEF’s work in education.”

The funds raised by the 2011 campaign will help UNICEF and Save the Children extend and begin 16 new projects benefiting children around the world. Since IKEA’s Soft Toy campaign began in 2003 donations have supported 95 programs in 45 countries helping 8 million children access quality education.

“IKEA continues to be an extraordinary partner and we are thrilled they want to expand this successful initiative. The Soft Toy campaign has had a tremendous impact improving the lives of children around the world,” says Patricia Erb, President and CEO of Save the Children Canada

The IKEA Foundation believes all children should have access to quality education. Today 69 million children are denied this right worldwide. UNICEF and Save the Children improve education for the most disadvantaged children, recognizing investments in education lift children out of poverty and benefit future generations.  Funds raised through the 2011 Softie campaign will help purchase school supplies and improve school facilities including access to safe water and sanitary toilets. The funds will also ensure teachers are trained in the latest teaching techniques while strengthening the right to education for minority children.

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